mattwnz: Only 9 have been purchased, not exactly a great success. Looks like an ok deal if you have already decided to go with them, but not sure if they are pitching it to the right market.
I imagine it's pretty hard to find alot of customers that:
Don't want a homeline/supported VOIP solution
Are prepared to pay higher prices for unlimited data offerings
Don't require phone support
Are prepared to impulse buy it