chiefie: You can do the same with Bravia TV, as long as it has the right geo-location IP address, the Bravia Internet services will find the available services to use.
True on the geolocation. First time I set it up it was connected to a router that had Unblock-US running so it showed Netflix etc. Then I had to reconnect it to the network (changed ISP's) and didn't have Unblock set. It dropped all the US services and showed me NZ ones. I had to clear out the local memory (factory reset wasn't enough), config the router for Unblock-US again and next time the US services showed.