Update :
This test run with the exact same track:
1. using the ATV interface : sub works
2. using the iMac via iTunes, with 'AppleTV' selected as the source : (now have audio!) and sub works.
3. using the iMac via iTunes, with 'Denon amp' selected as source : sub does not work.
This test run with the same track, albeit a different one to above :
1. From iPhone, using Airplay to ATV : sub works
2. From iPhone, using Airplay to Denon amp : sub doesn't work
Seems that as soon as I try and use AirPlay using the Denon amp as the device, the sub doesn't work