freitasm: It is in the release. They already have a buyer.

1101: There have been rumors about Sony in Near bankruptcy & Sony hoping the PS4 will put them back into profit
I guess they need to do something to get get rid of products that are making any money.

But anyway, who would buy the Vaio brand ??  Its worthless with the Sony brand attached to it.
HP tried to do this a year or 2 ago : HP announced it would quit the PC market completely & sell of that part of their business: no one wanted it..