Inphinity: I think it's quite frustrating that a new customer gets it free AND gets a Premier League Pass, but an existing customer has to pay and doesn't get the pass, despite both getting lock in for the same contract term - it's essentially a penalty for staying with Telecom. Next time, I'll change provider to get some 'new customer' benefits, rather than be penalised for staying.
To be fair, many companies do this to get new customers, as it comes our of their marketing spen. eg pay tv, newspaper etc. They offer great deals to new customers, and existing cusomters miss out. The difference in this case though is unlike paytv and newspaper delivery, there are other providers to switch to to get a good deal.