zkcow: I think it's a pretty cool ad really.
A bit off topic - but are people who are using XT finding coverage to be as good as claimed? Better than Tcom CDMA and VF?
In Mt Eden, Auckland it's fantastic! Huge improvement over Vodafone comparing two Nokia phones, and needless to say it's great having an iPhone that doesn't constantly freeze for a minute everytime WCDMA coverage drops and the phone has to reconnect to GSM!
In-building coverage in Ponsonby was also hugely improved, though Vodafone may not have 900Mhz in the area.