kadillak: I know a lot of farmers etc who are running around with ancient phones (true bricks - the size of my fist!) and wouldn't be too happy/eager to upgrade... Its still working for them.
So people who rely on their phone for emergencies in remote location wouldn't be happy about a smaller handset, with better battery life & clearer calls?
Most farmers will be on corporate / association plans, and will be able to get a new phone for free, so not sure what the issue is.
It's a moot point anyway - upgrade, or have no phone service when it shuts off.