Shock: I feel I need to split my response to this into 2 parts.
Mature hat on:
At the end of the day the decision will be a financial one but the end user experience is diminished because it removes a 'value add' service. In this case you are removing the customers ability to customise your service to reflect some of thier personality. One would hope that this is picked up in other areas or a newer more economical version of this service.
Releasing the inner manchild:
This is like the death of Goose in Top Gun to me. You are taking away my Kenny Loggins - Danger Zone you bloody buggers ! I always got great responses from friends & colleagues about being greeted with that tune :( And then you rub this fact in with TWO text messages reminding me again of the death of Goose !! **** !!
Ok I am done.
I agree with everyting that you say. I think, yet again, that Telecom are making a big mistake. I just don't understand why the voice of reason,sensible thinking and common sense seems to be absent from telecom decisions these days. But after the Big bill board proposal thing (that went wrong) the silly "pacman running around Auckland and the "abstanance" thing which got world wide coveridge, I guess all common sense has gone out the window. Might be time to get rid of my telecom shares me think.... but wait for some unknown reason, their value is a lot less these days. Can't understand why.