k1wi: I got the text too. To be honest my reaction was more 'hah' than anything. Nothing that is going to cause me to threaten to change my provider with a hiss and a roar though. If it did actually affect me then I'd happily shift, because consumers should be making decisions based on the best deal for them.
That said, I don't understand their need to increase this fee by 300%, given they do have top up packages etc... The reason I don't understand why they would do so is because the perception of it that many people will probably (quite rightly) have is that they're trying to take advantage of people who accidentally go a little over their data-cap. I would have thought that perception would offset any fiscal gain from it...
Only they would know the numbers and calculations, and what the increased changes will net them, but it must be worth it for them. I suspect the bean counters have been let out over there, to maximize revenues across all services. It is a good thing too for shareholders, as they have been suffering since the unbundling. That said, when power companies 'change' their pricing, (and 99% of the time they are increases), they will display a table with the old and new pricing so it is easier to see the differences.

