I wish ISPs would just offer all their customers the same price and deal, but then reward those customers who have been with them for the longest period. At the moment it is the reverse, and new customers appear to be rewarded more than existing customers. The current system is setup so customers are likely better off switching to a new ISP every year, due to all the incentives that different ISPs offer to signing up a new customer on a contract. The alternative is for the existing ISP to offer the same deal they offer to new customers, for a set minimum contract. ISPs do tend to have large break fees for breaking the contract too. So this is where door knockers come in. It used to be cold callers, but I think there has been a backlash against cold callers these days, so the stats probably show that they aren't as effective these days has door knockers.
All this maybe due to it being quite a competitive market. But the fact is that consumers have all the power, and it is recommended by consumer advocates to shop around for the best deal, as it is largely a commodity service these days.
There is a saying...It is far easier and cheaper to retain a customer, than to get a new customer.
I don't think some ISPs realize this when charging existing customers more, than what they charge new customers for the same service, when taking into consideration the signup benefits that are offered to new customers. Existing customers also may feel that they subsidsing the new customers cheaper service.


