The new logo design is used in the facade, but the design is an exclusive one. It starts as a strip in the front of the store and it goes through the interior space. The walls have writings about Wellington, a "jargon buster" with all the TLA and other technical terms used in cellular and other information.
There are disctinct areas for business, consumers, 3G, 2.5G phones, plus some "pull me" drawers where one can see interesting tidbits of information.
It looks like you will be able to recharge and pay your accounts on these stores, unlike the ones owned by third parties.
Another advantage is that all handsets on display are actually live devices, not the plastic mock up ones we see in other stores.



