Apple considered buying Yoobee retail in NZ!

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freitasm

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#862830 20-Jul-2013 23:33

Even if this rumour was true, why would the landlord have to accept this anyway? Not his problem...

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Shapenz

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#862838 20-Jul-2013 23:48

Every retail precinct needs anchor tenants to drive foot traffic - it used to be the supermarkets that attracted everyday shoppers... these days it's Apple stores.

Some of the Westfield's in AU have offered free base leases for a fixed term to get Apple as a hook to drag consumers from competing malls.

blakamin

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#862840 20-Jul-2013 23:51

How many apple stores in AU are in malls? And how many of those malls are flippin huge and never needed apple to do anything?

I'll tell you now, malls over here don't need apple to drive traffic, most of these places are massive and apple would have gone there because that's where the foot-traffic is to begin with.

Just for a start, the nearest big mall to me (3kms away) has 2 optus shops and 2 telstra shops, one on each level... not to mention all the other phone shops, eb games, DSE, etc. The other (2kms) has one of all of those and you still drive around for 10 minutes to find a car park at either.
No apple shop. That's in the city.

Shapenz

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#862860 21-Jul-2013 00:36

About 1/3 of the AU stores are in malls AFAIK - but without getting to far OT it's fairly common knowledge that

A: Apple stores have more foot traffic per square meter than any other retailer in the world and
B: more foot traffic in a mall = the ability to negotiate higher leases with tenants = bigger return on investment for the companies that own the malls.

Back on topic - it would be unusual for Apple to take over another retailer to launch... unless they had a site Apple really wanted ie what happened in Grand Central Station.

I would speculate it could be more related to the authorised reseller status bestowed by Apple - now that YOOBEE is purchasing directly rather than through Renaissance they would subject to the much stricter KPI's that other resellers are.

So if these 'under-performing' sites weren't hitting the minimum KPI's set by Apple they could have encouraged some right sizing.

insane

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#866952 27-Jul-2013 02:17

JimmyCorrigan: I always thought that "Yoobee" was an appalling name to pick for their rebranding. Sounds like a 90s dotcom-bubble company. Or a kid's yoghurt.

[snip]

I've had to type that word hundreds of times at work over the last year or so, and I'm so glad it's shorter than Renaissance. But agree it's fairly left-field.

The Albany Yoobee store is anything but dark and gloomy, it's well lit with much white paint/counters etc to be seen.

sidders80

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#866972 27-Jul-2013 08:42

insane:
JimmyCorrigan: I always thought that "Yoobee" was an appalling name to pick for their rebranding. Sounds like a 90s dotcom-bubble company. Or a kid's yoghurt.

[snip]

I've had to type that word hundreds of times at work over the last year or so, and I'm so glad it's shorter than Renaissance. But agree it's fairly left-field.

The Albany Yoobee store is anything but dark and gloomy, it's well lit with much white paint/counters etc to be seen.

Sadly the Albany store doesn't exist anymore.

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Crowbar

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#867514 28-Jul-2013 19:31

Shapenz: Every retail precinct needs anchor tenants to drive foot traffic - it used to be the supermarkets that attracted everyday shoppers... these days it's Apple stores.

Some of the Westfield's in AU have offered free base leases for a fixed term to get Apple as a hook to drag consumers from competing malls.

This can't be right, there is no way a small retail store like a consumer electronics store would ever be seen as an anchor tenant for a large shopping mall. Possibly, just possibly a few years ago they would have offered these lease benefits to attract Apple stores due to the "cool" factor.

Yoobee's store in Re:START mall Christchurch recently closed.

Dunnersfella

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#867530 28-Jul-2013 20:40

Hang on, but Yoobee's container store (hidden behind a bunch of containers) couldn't even be considered to be anything close to a fully fledged Apple store... those things are people magnets. Go stand in a 'proper' Apple store in any major city and you'll see a LOT of people, all buying things. I was over in Aussie 6 months ago and one of the Gold coast malls had staff out front of the store stopping people from going in, until others were ready to leave...

To be honest, the only reasons to visit the Re:Start mall at the moment is for rubber necking and Dimitri's.

Crowbar

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#867556 28-Jul-2013 22:11

Sorry, those were two independent comments; second was regarding the OP/Yoobee stores closing and first sentence was regarding Apple stores as being an anchor tenant for a large mall.

Anchor tenants bring in 5,000-10,000+ customers a day. Rather than an anchor tenant they're more likely to be just a diversification tenant- Malls want stores that are different and rare to bring in customers that would otherwise not come to the mall, along side the common-1-at-every-mall stores.

blakamin

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#871258 3-Aug-2013 16:13

Oooh, Look, no line outside our Apple shop....

apple

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