bfginger:sbiddle:
Lots of TV's are scan back? type deals where the retailer receives rebates based on volumes sold. The actual margins are pretty slim.
The shift among some retailers this year to pushing only Samsung and LG televisions is really noticeable. One shop I went into had only a few token televisions not from that duo out of an extensive display range. And the lonely Panasonic plasma looked far worse than anything else there like as if the only purpose of its presence was to push the cheap Samsung plasmas surrounding it. An ST50 can't look that bad out of the box.
I remember when samsung were the noname brand that you purchased from discount stores. They have definitely upped their quality and image. However they were ranked near the bottom for reliability in consumers recent reliability tests on tvs. Personally I buy sony and panasonics as I have never had a bad product from them to date.