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scuwp: Some people get carried away. I have sold some items well above retail price...but hey they bid and won, so their problem. On the other hand I have seen some really good items go for the $1 reserve. That's the gamble you take if you are going to set a low reserve. Personally I would be embarrassed to collect a $500 cellphone for a gold coin donation.
For me I am pedantic about what I buy and research well. I know what I think it's worth and work to that, but yes 50% as a ball park figure is a good start. I use the same rule of thumb for selling based on the days price (not what I paid for it 3 years ago).
Some buyers and sellers are plain unreasonable, but hey I just leave them alone if they are not on planet earth.
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