With all the sales these days there's no point in trying to buy one item wholesale because as mentioned you can buy retail for less than cost - you just need to wait for the right sale...
All the retailers sell everything below cost in order to get customers in the door but at the expense of margin / profit. Of course if every thing sold at proper retail pricing, no one would buy anything but still it seems like a lose lose situation to me for the companies... seems like they are stuck in a downward spiral and doing nothing to get out of it....
Doing your best is much more important than being the best.
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