rscole86: Even better, go to your local fruit and vege market at the crack of dawn in the weekends... best place for fruit, vege and meat...
This ^
Despite what theyd have you believe, supermarkets are usually at the bottom of the "freshness chain". and anything they do have that is fresh and nice will be expensive.
Even those "gourmet supermarkets" like Nosh and Farros have cheaper and better quality produce than Foodtown et al, and by quite a significant margin