Yellow Online increase charges by 35%

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nate

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#511309 24-Aug-2011 15:32

Received this email last week- thought it was very strange they are promoting Google, which in the online space is their biggest competitor.

myopinion

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#511317 24-Aug-2011 15:47

Yellow is a Google customer/partner not competitor. If you look at the adverts/results in Google you will see that Yellow uses this to advertise their customers.

nate

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#511339 24-Aug-2011 16:10

myopinion: Yellow is a Google customer/partner not competitor. If you look at the adverts/results in Google you will see that Yellow uses this to advertise their customers.

Surely Google Adwords is in direct competition to Yellow's online offerings though?

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#511347 24-Aug-2011 16:25

nate:
myopinion: Yellow is a Google customer/partner not competitor. If you look at the adverts/results in Google you will see that Yellow uses this to advertise their customers.

Surely Google Adwords is in direct competition to Yellow's online offerings though?

I think they resell google offerings, or they have some agreement with them. That advert doesn't actually say what they are selling. When I was called by yellowpages once, I said that I now do all my advertsing on google adwords, so wasn't interested, and they told me that they do offer google solutions, but I am not sure what that actually is, perhaps someone else will know.