Radio Live to merge with Magic

Forums › Off topic › Radio Live to merge with Magic

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jpoc

1043 posts

Uber Geek

#2145930 15-Dec-2018 21:50

I did not like Radio Live but I have to acknowledge that they have the best traffic reports so they are top choice for the drive to work.

This is because they feed in local traffic reports for each of their transmission facilities.

quickymart

13939 posts

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#2160993 14-Jan-2019 14:58

http://www.stuff.co.nz/entertainment/tv-radio/109906245/sean-plunket-to-return-to-radio-on-new-magic-talk-station

cb1

336 posts

Ultimate Geek

#2161031 14-Jan-2019 16:18

quickymart:

There aren't enough FM frequencies, I listen to it on AM. The nearest FM frequency is in Rodney, which I can sort of pick up but not really. AM works for fine me (for the moment). Mind you, if this merger goes ahead - and it probably will - Magic content will most likely appear on Radio Live's FM frequency, and I daresay they'll simulcast it on AM too.

Auckland frequencies have changed for Magic and Radio Live

Radio Live is now only on 702 AM and will be re-branded as Magic Talk from Jan 19th

Magic is now using 100.6 FM (used to be Radio Live) from Jan 5th.

Also check out these Magic FAQ's

The Rodney 104.9 FM remains but RDS now points it to 100.6 for me now.

richms

28172 posts

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Lifetime subscriber

#2162345 16-Jan-2019 22:57

There would be plenty of FM stations if they didnt insist on the giant gaps inbetween them. Silly legacy broadcast layout is so inefficiant.

Almost makes the case for some form of digital broadcasting if that ship had not already sailed for people using apps instead.

Richard rich.ms

quickymart

13939 posts

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#2162350 16-Jan-2019 23:27

4Mhz between The Sound and The Breeze is probably about as close as they can get without interference.

quickymart

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#2162375 17-Jan-2019 06:33

Also...Peter Williams might not be so much "nice guy" anymore...
http://www.stuff.co.nz/entertainment/tv-radio/109962240/peter-williams-on-why-the-next-chapter-of-his-career-may-involve-offending-a-few-people

WyleECoyoteNZ

1049 posts

Uber Geek

#2162459 17-Jan-2019 10:43

Here is the Weekday line up for Magic Talk from the NewsHub full story here

6am - 9am = The AM Show with Duncan Garner, Amanda Gillies & Mark Richardson

9am - 12pm = Peter Williams

12pm - 3pm = Sean Plunket

3pm - 6pm = The Ryan Bridge Drive Show

6pm - 7pm = Newshub Live a 6

7pm - 11pm = Leah Panapa

12am - 6am = Tony Amos

My understand is that, for instance, in Wellington Radio Live is 98.9FM, and from Saturday, that same frequency will be Magic Talk

Magic Music appears not to be changing at all

https://www.magic.co.nz/home/contact-us/magic-music---talk-faqs.html

This all sounds to me like it was a restructure to get rid of the old staff\hosts

Sharesies

Trade NZ and US shares and funds with Sharesies (affiliate link).

alasta

6704 posts

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#2162523 17-Jan-2019 12:13

I think actually the FM frequencies in Auckland and Wellington will be used for Magic Music, and talk will be on AM.

I am surprised to see that they have a full talk schedule during the week, with talk programming being scaled back only on the weekends. It seems like they have maintained most of the cost base of Radio Live while reducing their potential audience due to the baby boomer branding and the lack of an FM frequency in two major cities.

It doesn't make a lot of commercial sense to me, unless it is part of a strategy to distance radio from Mediaworks' other assets so that it can be sold off as a standalone business.

Quinny

885 posts

Ultimate Geek

Trusted

#2162524 17-Jan-2019 12:17

alasta:

I think actually the FM frequencies in Auckland and Wellington will be used for Magic Music, and talk will be on AM.

I am surprised to see that they have a full talk schedule during the week, with talk programming being scaled back only on the weekends. It seems like they have maintained most of the cost base of Radio Live while reducing their potential audience due to the baby boomer branding and the lack of an FM frequency in two major cities.

It doesn't make a lot of commercial sense to me, unless it is part of a strategy to distance radio from Mediaworks' other assets so that it can be sold off as a standalone business.

Three as Chch is still stuck with horrid am as well. Only Auckland moved to FM

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