Geektastic:
My point remains, who gives a brass farthing for what the brand of the tv channel they are watching is?!
"Oh I must watch this brain dead drivel I hate because it is on my favourite channel!" said nobody, ever.
Viewer patronage is surely almost 100% dependent upon channel content, not channel brand?
Yes.
I think they do it because they think they can get away with it. Because the PR BSers told them it was a good idea.