As of today JB Hifi it is $449, Photowarehouse $495, and Smiths City $699. (This is the 'stripper' edition of Canon's entry level DSLR with the plastic lens mount, no Dioptre control, and a 230k low resolution LCD screen. The photos it takes are probably perfectly fine as it has the same lens and sensor as some of their other recent entry level models)
On Pricespy you won't find any price higher than what Smiths City are charging for the DSLR. I am struggling to think of a likely customer for that $699.00 deal. Even a person with money to burn checks prices?
I think the problem Smiths City has is that they have too many prices like that.