This is really cheap. Its cheaper than a 7700K. I think I found a 7700K for $529 and Computer Lounge and this is only $498.
I also found an x370 motherboard, only a bit more expensive @ $289.
But....
This only has a 65w TDP and overclocks to 4Ghz. People are having trouble clocking the Ryzen 7 1800x to 4.1 Ghz.
In some synthetic benchmarks this chips is faster than the 6900K when its overclocked. But in 1080p gaming the FPS is a bit less. I don't care TBH because I game at 1440p.
Theres been a load of bios fixes released by ASUS and Gigabyte already. What are your thoughts? It doesnt look like a bad deal.