Aaroona:
When I was talking to friend about it the other day, he said "Yes, it is expensive, but when you consider what is the one thing you use daily, to check your bank, take pictures, emails, web, music, reading, etc., is it not worth the cost? ..." - now this logic may not resonate with everyone, but I think he has a bit of a point - but with all that said, I still find myself not quite amped to drop the money.
I can afford any phone. I used to upgrade every year, sometimes in the queue. I was a fanboy. I have an X ONLY because I am now caregiver of my 14yo grand daughter, so I gave her my 6 Plus for her birthday. Only to see the joy on her face. I cant tell you what the latest models are or the features. Likewise I dont upgrade my washing machine every year to get the latest colours on the Wash cycle LED.
They used to say the best business was food as everyone has to buy it. Same goes for phones :-) Its silly, but its true!