FireEngine:61339: ...though I fail to understand why surfing habits would change so dramatically over a wide demographic.
When everyone was on dialup, page designers and content developers carefully sized images for quick download due to the VERY limited bandwidth available.
As connections get faster, designers design more for quality and experience as the connection speed is less of a limitation. So to put it simply, perhaps 1000% more data needs to be moved to your machine to load the Herald's webpage than even 3yrs ago...
To extend on this, sites/services that auto-negotiate bitrates (in particular video streaming, or audio streaming) will now typically default to a higher bitrate than what you may be used to, also sites with autoplay videos (which deserve to burn!) will be grabbing said videos quicker and before you even realise.
Quite a noticeable jump going from uncabineted to cabineted ADSL2 the other month.