Freeview brand refresh

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mattwnz

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#3065270 19-Apr-2023 01:06

Rikkitic:

Does anyone actually still watch Freeview? I watch the news, though I wish there were better options, and occasionally I will pause for something like Fair Go or Country Calendar. Is this not a dying industry making feeble attempts to stay relevant?

I went back to my tivo and pansonic PVR for recording since VTV died. I think they used to have ondemand on freeview but then got rid of it, and instead you have to use the TVNZ or TV3 app, which is a PITA, and takes people out of the freeview interface. When the money could have been spent producing a decent freview app with ctachup functionatlity, sinilar to how the Vodafone TV worked.

MikeB4

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#3065322 19-Apr-2023 07:34

Freeview is a joint venture, TVNZ and RNZ are just two of the partners. The funding for this and other costs are spread over the all partners. I think the the new branding is cool. Why is it when ever rebranding is done in Aotearoa there is cries of "waste of money", "why are doing this" wasting taxpayer money" even when the changes are being done by non government entities. I remember the cries on GZ over the Spark and VF changes for example.

Here is a crazy notion, lets give peace a chance.

alasta

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#3065342 19-Apr-2023 08:48

Behodar:

Indeed. I'd imagine that most people in UHF coverage would have fibre available, so get it onto fibre properly (not like the bitrate-starved streams available now), bring satellite up to HD and then kill off UHF. Not all on the same day, of course!

I think one of the challenges for Freeview is the fact that a lot of elderly are dependent on the UHF service. My parents would be terrified of the idea of installing a satellite dish, installing an app on their TV, or learning to use an Apple TV device.

richms

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#3065365 19-Apr-2023 10:05

Rikkitic:

Does anyone actually still watch Freeview? I watch the news, though I wish there were better options, and occasionally I will pause for something like Fair Go or Country Calendar. Is this not a dying industry making feeble attempts to stay relevant?

It's getting fewer and fewer, but a lot still do. As it becomes a smaller part of peoples routines they will have to adjust, TVNZ seem to be doing an ok job with their apps other than only being no cost ad supported. Three however, their efforts are quite poor.

Richard rich.ms

geek3001

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#3065379 19-Apr-2023 10:28

What is the point of re-branding Freeview when most viewers probably don't know, and surely don't need to know, what Freeview is?

Essentially, they just watch "telly".

Regardless of brand, all TV's sold in NZ work with the Freeview signal, they would not not be any use if they didn't.

On my TV receiving the terrestrial signal, the Freeview logo is displayed as a very small watermark on the screen only when the program guide is on the screen. Outside of that functionality I don't see the logo at all.

The logo could be anything - I don't care what it is.

I was out to lunch recently with friends who only have the option of Freeview via satellite as they live outside of terrestrial HD transmission coverage. They are rural and streaming via rural wireless broadband while possible, is iffy at best. The satellite feed is standard definition (SD), thus on their big-screen TV, the overall image quality is, well, shall we say, poor, when compared to DVD, Bluray or other HD or better sources.

The only way they can receive HD TV, is to subscribe to Sky.

The rebrand serves no purpose - it certainly does nothing for SD-only satellite feed viewers, and it does nothing to improve the content of the channels Freeview carry.

MikeB4

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#3065383 19-Apr-2023 10:41

@geek3001 if you dont care about the rebrand why post here with cares about the rebrand?

Here is a crazy notion, lets give peace a chance.

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MikeB4

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#3065391 19-Apr-2023 10:59

Apsattv:

Imagine if they wrote

"we didn't waste a cent of taxpayer money on this , we fed it into mid journy with a few buzz woke keywords"

(SIGH)

Re cost to tax payers for the rebrand. Lets say it cost $100,000, there are approximately 3.3million tax payers in Aotearoa, the cost per tax payer is a whopping $0.03. If it cost $1,000,000 the cost per tax payer is $0.30. Now these calculations are based on the Government meeting the full cost and the other partners not contributing.

Here is a crazy notion, lets give peace a chance.

Rikkitic

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#3065770 19-Apr-2023 17:45

MikeB4:

@geek3001 if you dont care about the rebrand why post here with cares about the rebrand?

Every member is entitled to post an opinion on any subject. Isn't that what is happening here?

Plesse igmore amd axxept applogies in adbance fir anu typos

MikeB4

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#3065779 19-Apr-2023 17:52

@Rikkitic I guess I am just tired of just about any change that is announced in Aotearoa be it a rebrand, cycle lane, speed limit, logo, sign, name brings about a chorus of objections. I swear this nation must be the most change averse peoples on the globe.

Rant over, drugs taken, heart rate down

Here is a crazy notion, lets give peace a chance.

cshwone

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#3065793 19-Apr-2023 19:04

MikeB4: @Rikkitic I guess I am just tired of just about any change that is announced in Aotearoa be it a rebrand, cycle lane, speed limit, logo, sign, name brings about a chorus of objections. I swear this nation must be the most change averse peoples on the globe.

Rant over, drugs taken, heart rate down

It's about priorities, in this case, instead of spending money on quality, it's spent on useless fluff.

Rikkitic

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#3065809 19-Apr-2023 20:13

cshwone:

It's about priorities, in this case, instead of spending money on quality, it's spent on useless fluff.

No, it's about one member's reaction to another member's post. You are replying to the wrong one.

Plesse igmore amd axxept applogies in adbance fir anu typos

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Eva888

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#3065933 20-Apr-2023 09:54

MikeB4: @Rikkitic I guess I am just tired of just about any change that is announced in Aotearoa be it a rebrand, cycle lane, speed limit, logo, sign, name brings about a chorus of objections. I swear this nation must be the most change averse peoples on the globe.

Rant over, drugs taken, heart rate down

I think the humour may have been targeting the lengthy, flowery press release for a change hardly noticeable from the original.

We’ve changed our logo from this, to this, was probably sufficient in this case.

raytaylor

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#3066318 20-Apr-2023 23:55

The dot next to the F hurts my eyes. They should cross their f properly.

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mattwnz

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#3066322 21-Apr-2023 01:08

MikeB4:

Freeview is a joint venture, TVNZ and RNZ are just two of the partners. The funding for this and other costs are spread over the all partners. I think the the new branding is cool. Why is it when ever rebranding is done in Aotearoa there is cries of "waste of money", "why are doing this" wasting taxpayer money" even when the changes are being done by non government entities. I remember the cries on GZ over the Spark and VF changes for example.

Spark and One were complete rebrands with new brand names, and are both private companies, not taxpayer funded in anyway. Telecom as a brand was ancient and dated and I don't think anyone said that they shouldn't change their logo, but the 'Spark' logo does make more sense now withe h spark brand name. One is so generic as a brand. Any design is going to get critiqued. It is perfectly normal. As is any modern artwork. Anyone has a right to voice their opinion as it often a personal feeling. IMO in this case it is largely just a logo tweak. Same colours and similar logo, and same name. But less visual NZ identity in the new logo. TVNZ in the past has reguarly changed their logo and I don't think they issue a press release when they do it, but it is a similar change to that.

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