New Zealand current Digital TV uptake

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KellyP

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#312203 28-Mar-2010 21:30

sbiddle:
By prolonging the time until ASO retailers will simply continute to sell obsolete products and sell these to people who are oblivious to what is happening. IMHO every TV without a digital tuner or DVD recorder that is sold should have to come with a warning saying it's in effect obsolete

I think they should pass a law forcing retailers to stop selling devices without digital turners similar to what they are doing overseas.

The sticker system you describe is used in Europe. I was in Italy in 2009 and I saw warning stickers on analogue tuner TVs. From June 1, 2009 retailers in Italy can no longer sell devices without Digital tuners. - no exceptions.

richms

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#312221 28-Mar-2010 22:05

I think they shouldnt ban anything. Lots of people have no use for a digital tuner and it just adds cost to the display. Analog tuners are still useful if you have something with a modulator etc.

Set a date, set it now and instore advertising that it will be discontinued on that date. Without a date set then you cant expect stores to stop selling analog tvs or to advise on it as there is no certainty that it will ever be switched off at this stage.

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timestyles

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#312236 28-Mar-2010 22:30

One of the reasons why the government decided to go digital was the reduced power transmissions, resulting in less money spent on power. It would take a long time to save $100 million on power, if there are 1 million households with an average hardware cost of $100 that becomes useless. The government would spend far more on converters that voters would demand to keep their TV's working compared with any power savings.

1gkar

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#312542 29-Mar-2010 18:54

andrewcnz:
Deev8:
sbiddle: IMHO the transition period is just far too long. We should be looking at ASO in 2012, not merely an announcement of the ASO date in 2012 and an expected ASO date ~2014

That's a perfectly reasonable opinion for a technology enthusiast, and one who has plenty of cash to spend on techno-gadgets. However there is a significant proportion of the population who, through choice or necessity, have different priorities.

There will always be an element of society who see no reason to change and jump up and down when they are forced to make a change. It also goes without saying that the very poor and old in our society will need a helping hand to make the change (the tax payer in NZ is used to this) to Digital TV.

The government should get a ASO date sorted now.

The freeviewHD service should be extended to the next stage of coverage.

All television receiving equipment should be labelled so consumers are aware if it's digital compatible.

When was the last time you drove the streets of the socio-economically challenged in your area. In Auckland, the poor areas seem to have relatively similar Sky uptake to those that are supposedly more affluent. A quick-&-dirty test is to count the Sky dishes. As a tradesman, I regularly drive the various suburbs & you may be surprised just how many dishes are out there.

If they can afford a $60-odd a month sub, do you think they will flinch at buying a late model digital TV. There are also a good number who already these in their homes.

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richms

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#312544 29-Mar-2010 18:57

The real ones that will suffer are the older people that are on super who dont get all the breeding incentives that the people you are talking about recieve and waste on sky and large tv's.

Perhaps a super gold card deal for STB's and installation could work. Certainly dont want to see the masses of winz clients getting free stuff however.

Richard rich.ms

rscole86

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#312545 29-Mar-2010 18:57

To back 1gkar up, from working in a big box retailer, we use to do A LOT of WINZ quotes for TV's that as a store manager I could not afford. Yet they were being approved left right and centre. I am talking about 32"+ LCDs and plasmas.

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timestyles

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#312547 29-Mar-2010 19:06

1gkar: When was the last time you drove the streets of the socio-economically challenged in your area. In Auckland, the poor areas seem to have relatively similar Sky uptake to those that are supposedly more affluent. A quick-&-dirty test is to count the Sky dishes. As a tradesman, I regularly drive the various suburbs & you may be surprised just how many dishes are out there.

If they can afford a $60-odd a month sub, do you think they will flinch at buying a late model digital TV. There are also a good number who already these in their homes.

That's not really a valid test because Sky don't remove the dishes when the customer stops subscribing. All it takes is one Sky customer who is renting to move away, and all later tenants would be branded affluent enough according to your method.

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