Ad campaign scuttlebutt

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2degrees

178 posts

Master Geek
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2degrees mobile

# 36916 3-Jul-2009 15:07

Hi Geekzoners!

There has been a little bit of media scuttlebutt today around the launch of our advertising campaign.
While we'd like to keep as much of it as pleasant a surprise for you as possible, it is true that you will be able to catch the first glimpse of?what 2degrees is all about?this Sunday evening.
We think you'll like it. It's uniquely Kiwi, it's a bit different, a bit quirky and be prepared to expect the unexpected!!

So keep your eyes peeled!

Cheers - 2degrees!

Moderator edit (MF): The ad was on TV and now on YouTube so I am adding it here:

www.2degreesmobile.co.nz

CALL FREE 0800 022 022

EMAIL: info@2degreesmobile.co.nz

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Hawkes Bay
8477 posts

Uber Geek
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Mod Emeritus

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# 230729 3-Jul-2009 15:27

NZ Herald article on 2d here positioning 2d as a mass-market pre-pay offering in supermarkets, BP outlets etc.

jermsie

302 posts

Ultimate Geek

# 230974 4-Jul-2009 13:10

Can't wait to see the ad campaign.
It's great that 2d will be offering SIMs at supermarkets etc.. a bit like Vodafone selling $2 SIMs at Coles in Aussie. Hopefully we'll see cheaper SIMs also.

– J

Overclocker01

176 posts

Master Geek

# 231219 5-Jul-2009 18:15

2 Degrees your add campaign is awesome!

NonprayingMantis

6434 posts

Uber Geek
+1 received by user: 1571

# 231220 5-Jul-2009 18:15

just saw the ad (and happened to be on here at the same time) so thought I would ask a question.

The ad says

"the more people who sign up, the more you will save." (or words very similar)

is this a vague sort of

"we can spread our fixed costs further and so eventually reduce prices"

statement or a specific promo like

"for every X'000 people who sign up we will reduce our per min price by Xc"

krizzle

7 posts

Wannabe Geek

# 231222 5-Jul-2009 18:19

just saw it. it was actually pretty cool. better than i expected it to be.

tomgeeknz

893 posts

Ultimate Geek
+1 received by user: 5

# 231224 5-Jul-2009 18:22

look forward to seeing what this is all about refering to nonprayingmantis's point

ellboss

71 posts

Master Geek

# 231226 5-Jul-2009 18:23

Just saw it, quite like it, shame I can't log on to the website though to find out more...it just hangs for ages.

tomgeeknz

893 posts

Ultimate Geek
+1 received by user: 5

# 231227 5-Jul-2009 18:24

2degrees site is sloooooooooooow. lots of interest.

funkster

2 posts

Wannabe Geek

# 231228 5-Jul-2009 18:26

before I spend ages waiting to see if site loads, can anyone tell me if they've got the pricing on there yet?

Or is it just pre-hype?

Overclocker01

176 posts

Master Geek

# 231232 5-Jul-2009 18:31

no pricing yet

andrewcnz

919 posts

Ultimate Geek
+1 received by user: 46

# 231236 5-Jul-2009 18:35

I see you can sign up on the site and get a free SIM card and $5 credit,hey that's gotta be a good start!

Overclocker01

176 posts

Master Geek

# 231239 5-Jul-2009 18:37

Very impressed with the free SIM / $5 credit... IMO a very good marketing move. I wonder how many SIMs they have to give away for free. Sure beats paying $30.00 for Voda SIM

jermsie

302 posts

Ultimate Geek

# 231244 5-Jul-2009 18:44

Overclocker01: Very impressed with the free SIM / $5 credit... IMO a very good marketing move. I wonder how many SIMs they have to give away for free. Sure beats paying $30.00 for Voda SIM

The ad and free SIM offer is clearly poking fun at Vodafone and Telecom. It's great

– J