We are in Middle Earth

For J.R.R. Tolkien and Lord of the Rings fans, a little thing from Vodafone New Zealand. To celebrate the worldwide premiere of the last movie in the Lord of the Rings trilogy, The Return of the King, Vodafone changed the SMSC names. If you're in Wellington, New Zealand, today you'll be connected through Middle Earth, as you can see on this screenshot taken on a Sony Ericsson P800.

If you're in New Zealand, have a look on this article on how to get streaming video from the Embassy Theatre during the event. The premiere is happening today, from 4pm New Zealand time (GMT+12 DST).