It looks like ferrit.co.nz will shake the online market - a few microsites are now showing up with "charming" fictitious characters...
These microsites are part of a viral campaign. Go on, I know you want to forward the links to ferrither.co.nz and oneferritfitsall.co.nz (no, I am not associated with Ferrit or Telecom New Zealand)...
Check the movie sections in each site (each Flash animation links to a different site)...