Yeah very frustrating Sky go app isn't available on things like google tv which appears to be taking over a lot of smart tv Os. However as you've all mentioned why would anyone buy their Sky pod if you could just use their app on all of your smart tvs etc.
Plus Sky Sport now is only sport...which I totally understand that's what most of us have sky for now but there's only two apps to control our access on devices.
Moreover it's frustrating you don't get SSN access with your full blown sky account sub. They're just taking the piss now.