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Basically, I told them I considered their letter an insult to their customers' intelligence.
There's no rule saying that a price increase must equate to an increase in value.
Say I resell widgets for $10 each, and my costs for widgets go up from $6 to $8...
I have a few choices, but the obvious 2 are:
- Continue selling widgets for $10 and lose money (let's assume this includes dropping to an unacceptable ROI)
- Raise the price of my widgets to perhaps $12
Now, it's the same widget but it costs the end user $2 more. There's less value there, but I strongly doubt you're going to say that I (the reseller) should have absorbed the cost increase and started losing money.
This is just an illustration of a principle, I know Sky TV is more complex than a widget - I'm suggesting that your implied expectation that a price increase should give you a value increase can, in some circumstances, be an unreasonable one.
There are always choices. Unfortunately though, sometimes the choice includes forgoing something you like because you can't justify the price.
Cheers - N
Spark Max Fibre using Mikrotik CCR1009-8G-1S-1S+, CRS125-24G-1S, Unifi UAP, U6-Pro, UAP-AC-M-Pro, Apple TV 4K (2022), Apple TV 4K (2017), iPad Air 1st gen, iPad Air 4th gen, iPhone 13, SkyNZ3151 (the white box). If it doesn't move then it's data cabled.
jamesweather: I pay $18.70 a month so I can use the MySkyHD to record the Freeview channels. Worth it for me, and they do chuck in a couple of different free ones each month - this month BBC Knowledge.
I'm happy.
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Zippity: to those of you who want to moan and bitch about sky
who is forcing you to subscribe?
go get a REAL life
JimmyH:
For me it's not so much a marginal price change (and, to be honest, I don't really care about $2.18 a month in the scheme of things). It's about value for money. That means the price in relation to content and the viewing experience. Hell, I would happily pay another $10-15 a month and count it a good bargain, if the quid pro quo was:
surfisup1000:
Sky are the masters of up-selling .
Please note all comments are from my own brain and don't necessarily represent the position or opinions of my employer, previous employers, colleagues, friends or pets.
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