KiwiTim:

 

dafman:

 

KiwiTim:

 

Are these the last twitches of a dying beast? Unless they become a lot more competitive on price I don't see how this will make the sky package more desirable, .... and if Amazon gets the rugby, well, all over red rover. They need to at least halve their prices to be competitive with the likes of Netflix.

 

The only thing that makes sky desirable is the sport.

 

 

Careful, you'll be branded a Sky-hater (-;

 

Lipstick on a pig, me thinks. Definitely added value here for Sky subscribers - instead of paying high prices for poor service and outdated hardware, they'll now just be paying high prices for the poor service.

 

 

Nay, I wish them well, but there's no point in looking out to the world with rose tinted spectacles; better that they know the truth. If they are not competitive they'll be gone in a few years. I seem to remember from the dark days of mathematics something about using simultaneous equations to find the optimum price point, where demand, price and sales volume are optimized for maximum profit. They need to do some analysis like that to keep themselves competitive. If they keep bleeding customers, then the end will come at some point.  

 

You need to read these Sky threads so that you can understand the mathematics of it all. You clearly have no idea. Read their financials and you can easily work it out. Maybe I might ditch Sky and get NF so I can save money and watch all my sport much cheaper