tdgeek: ---In the township of live/delayed professional sports coverage, there are only a handful of properties that aren't owned exclusively by Sky, so they effectively control pricing of this content. This kind of situation is one that many countries have sought to address.---
Ok, then the Freeview/TVNZ company needs to outbid Sky to obtain more properties. They can do that, and have done so in the past. Sky does not have content locked down. It bought the rights, as TVNZ can do...
Competition laws wouldn't exist if competitors could always buy their way into markets.
The whole point of cornering a market as Sky have done is to present a prohibitively high barrier to entry for other players. It would take a lot of money and time to build up sufficient content to be able to sell a package that is attractive to customers, during which time Sky would be using its cash reserves to raise bidding sky-high (N.P.I.) for key content, temporarily lowering its prices to increase the length of time it took for competitors to become profitable, and jacking prices up again when competitors have failed or pulled out of the market.
And here's another voice in support of regulation.
