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BDFL - Memuneh
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# 130984 4-Oct-2013 11:29
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Just received:


 

In addition to the existing pre pay package, customers will soon have the option of opting in to IGLOO’s 11 premium channel pack for 12 months, and getting the set top box for free.

 

 

 

“Getting great TV on your own terms is at the core of everything IGLOO does,” says David Joyce, GM of IGLOO. “And this deal is just another way for customers to access a new world of TV entertainment with IGLOO, with extra premium channels, a library of movies on-tap and a selection of pay-per-view sport, but now if they don’t want the upfront cost of the box, there’s another way to get it.”

 

 

 

Today’s announcement provides consumers with another option for going digital following the recent switch over for the Lower North Island and East Cape, and the Upper North Island scheduled for December 1. 

 

 

 

Born out of six months’ worth of research, which showed that Kiwis wanted a flexible TV option, IGLOO is a product made by Kiwis for Kiwis. Since the launch of IGLOO in 2012, research has continued in the form of monitoring a group of IGLOO customers.

 

 

 

David Joyce says, “The customer research showed there was a demand for a new offering for customers that were happy for a slightly longer term commitment for the channel pack and get the box at no cost. On this plan the movies and pay-per-view sport parts of the product are still an ‘as you want them’ prepay nature which works really well with our customers. We are still offering the original flexible plan, where you duck in and out of monthly pre-pay, this new product is just about offering consumers more options that they’ve said that they want.”





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  # 907835 4-Oct-2013 12:25
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Are they getting desparate due to slow uptake?
How long before they go the same way as TIVO and eventually disappear?
I lost all interest in IGLOO when I found they don't include History channel and a couple of others in their basic deal and have had to stick with Sky to watch what I want.

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  # 907839 4-Oct-2013 12:33
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Seems like a decent marketing idea given the current analog shutdown.

People love the "get something for nothing" mentality, even if they pay for it over a year.



 
 
 
 


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  # 907854 4-Oct-2013 13:03
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so they are going to attract the people who arn't willing to pay $99 up front by charging them $250 up front?

Yeah, that is going to work for sure.


ETA:  wait looks like you just commit to the twelve months, rather than pay it all up front.  But then that means it is a contract, which is something their entire campaign was based on being dead against.  Very weird.

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  # 907866 4-Oct-2013 13:20
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Was there any market for this device in the first place, I didn't think so. TVNZ needed to put on demand services onto it, otherwise what is the point as all new TV's have a free view tuner in them already, and someone wanting sky will want mysky. Otherwise they were competing with free TV online.

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  # 907874 4-Oct-2013 13:34
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If they just offered a decent pay per view sports package I would probably sign up.

But just checked their website and there is no sign of the All Blacks / Springboks game this weekend. I would be quiet willing to pay $14.95 for that.


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  # 907879 4-Oct-2013 13:54
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Klipspringer: If they just offered a decent pay per view sports package I would probably sign up.

But just checked their website and there is no sign of the All Blacks / Springboks game this weekend. I would be quiet willing to pay $14.95 for that.



The problem is they don't want to Canabilise their existing business as sport is a major reason people get sky. Really you need another entrant in the market to get cheaper sport, and the content regulated. Eg look at the telecommunications sector. Maybe something like chorus for the content. 

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  # 907900 4-Oct-2013 14:28
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mattwnz

Will you actually get cheaper sport? What about fixed overheads both providers would have? What if they keep bidding up the rights price?




 
 
 
 


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  # 907905 4-Oct-2013 14:38
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Jas777: mattwnz

Will you actually get cheaper sport? What about fixed overheads both providers would have? What if they keep bidding up the rights price?





I would think that if multiple providers were buying the same content, rather than one provider  having sole rights to it, then they can set their own prices and competition would drive down the price. With the rugby world cup, you had multiple providers showing the same FTA content. The problem is you would get a fragmentation of services, and means that people may need to buy services from more than one provider. But the good thing is that ISPs could also buy and distribute content, rather than it being OTA. They may bundle programs as part of their ISP services as a point of difference. Due to NZs small population, people may end up paying more though, but they may end up with more choice. eg Look at the Premium legue football, sky subscribers who want that have to pay a different company for that now, but there is probably a lot more content avaliable to them.
I am sure someone being paid the big bucks, can work out a decent solution.

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  # 908636 5-Oct-2013 22:51
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I believe that if they enabled record to usb stick or external hard drive that their sales of unit would pick up more, then tinkering with the price of it.

They seem to be very adverse to enabling this on it though.

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  # 908694 6-Oct-2013 09:30
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rugrat: I believe that if they enabled record to usb stick or external hard drive that their sales of unit would pick up more, then tinkering with the price of it.

They seem to be very adverse to enabling this on it though.


Content rights.  They have rights that enable timeshifting (which it will do with a USB stick) but they are contractually forbidden from letting you actually record the content.  They aren't adverse to it, they're legally prohibited.

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  # 908942 6-Oct-2013 21:39
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My smart tv can record to usb, or external drive.

i'm sure in the shops i've also seen a freeview box that records to external device.

Is my tv breaking content rights?



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  # 908950 6-Oct-2013 21:53
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Ok. It would still be a more useful device if the FTA content could be recorded, as allowed in other freeview products.

They only need to not allow it to record the paid for sky channels, and allow it to record the free channels.

Otherwise as well as buying that, another freeview device has to be purchased to record the FTA channels, 2 devices when one should be enough to do the job.

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  # 909000 7-Oct-2013 03:31
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Igloo is one of the biggest lemons to hit the NZ market in recent years.

The sole purpose of the product was to make it the most appealing option on the market for customers needing to buy a DVB-T STB before digital switchover. Unfortunately delays in the making the product work and then the price meant it was a bigger flop than Tivo.

I'd love to know how much this is going to cost TVNZ on top of their previous write down of the Tivo investment.



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  # 909037 7-Oct-2013 08:18
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Sky got a sweetheart deal for igloo, like I've said a few times..They have no interest in being competitive and igloo is just a means to pretend they somewhat are and the market isn't completely cornered.

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