Good, the more the merrier as far as I am concerned.

I recall arguing (when the new STBs were launching) that Sky should integrate Netflix and Lightbox functionality into its STBs, to make the proposition of having its STB more compelling and turn it into more a home entertainment hub (as well as including features like a DLNA server and extenders for other roome like Sky in the UK).

There are plenty of people without a smart TV and who either don't want to buy more hardware, or don't want to have set it up and manage/troubleshoot it, for whom there would be some value in Sky providing a one-box plug-and-play solution. Given that Sky and Netflix etc are now a fact of life for Sky, they might as well (IMO) leverage their box penetration to take advantage where they can.

It looks like that is what the Fetch TV service you link to will do if it launches here. Meanwhile, another value enhancing opportunity passes Sky by.....

Threat to Sky TV < Like this

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It's an interesting read, the Sports rights are what makes Sky what it is though, unsure if they'd lose anyone other than those already on the fence

NZ is not Australia , they may have rights to screen content in Australia but they cant transfer that to NZ. They would have to bid for the rights win them and then try and make it work with NZ's population of 4million compared to 24 million in Australia which is a big difference in what you can charge to make a profit. Good luck to them .

Please continue here.