Quite murky waters. Sky is close to Vodafone. Sky is losing RWC to Spark/TVNZ. Lots of competition for eyeballs, including Sky's Vodafone TV. Spark seems to be talking to Sky, in fact the article implies its a done deal. Its only reselling Fanpass, but possible RWC benefits.
Hard to assess how this will affect Sky, sport, and SVOD going forward