Sky - New Branding

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DjShadow

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#255665 22-Aug-2019 20:36

Sky's original looking Logo has finally been updated, this is what will be on the side of Westpac Stadium in the new year

From their Facebook:

‘As part of presenting a fresh, vibrant face to our brand we're ditching the downward pointing arrow. We’re about growth and there’s a vital energy infecting every corner of Sky. We’re also ditching CAPS – they’re shouty, and we're about listening. You’ll start seeing the new Sky look from early September.’ Steve Bayliss, Chief Marketing Officer

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Lizard Networks

#2304203 22-Aug-2019 20:37

Welp, there goes the budget to get RWC back ;)

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Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.

Linux

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#2304205 22-Aug-2019 20:42

Has it changed? looks the same to me

lxsw20

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#2304206 22-Aug-2019 20:44

Linux:

Has it changed? looks the same to me

Yes, it has changed.

networkn

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#2304207 22-Aug-2019 20:45

Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

eracode

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#2304208 22-Aug-2019 20:47

networkn:
Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

Yeah nah it was free - they got the local pre-school kids to do it.

Sometimes I just sit and think. Other times I just sit.

networkn

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#2304209 22-Aug-2019 20:49

eracode:
networkn:

Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

Yeah nah it was free - they got the local pre-school kids to do it.

LOL, you don't know much about the marketing world do you? That probably cost them $100K. I don't know who's worse in my eyes.. Someone who would charge that kind of money for it, or those who would pay it.

davidcole

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#2304210 22-Aug-2019 20:50

eracode:
networkn:
Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

Yeah nah it was free - they got the local pre-school kids to do it.

No that was spark wasnt it?

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Oblivian

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#2304212 22-Aug-2019 20:55

networkn:

LOL, you don't know much about the marketing world do you? That probably cost them $100K. I don't know who's worse in my eyes.. Someone who would charge that kind of money for it, or those who would pay it.

Could be worse.. https://www.newshub.co.nz/home/money/2019/08/new-porirua-city-council-smiley-face-logo-has-98-000-price-tag.html

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#2304213 22-Aug-2019 21:01

Oblivian:

networkn:

LOL, you don't know much about the marketing world do you? That probably cost them $100K. I don't know who's worse in my eyes.. Someone who would charge that kind of money for it, or those who would pay it.

Could be worse.. https://www.newshub.co.nz/home/money/2019/08/new-porirua-city-council-smiley-face-logo-has-98-000-price-tag.html

OMG they got ripped off 98k for that

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#2304214 22-Aug-2019 21:07

Linux:

OMG they got ripped off 98k for that

To be fair they claim it was just shy of $880. But the rest was made up of the campaign and costs to switch to it. I imagine similar feat to what these guys have paid

It's still distanc(ing) from Sky UK. But at the same time.. not. Theirs is a different font/italics bit the k and y are still linked the same.

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Snowflake

#2304291 23-Aug-2019 00:02

Shouldn't they have changed their name? Like maybe "underground". Assume the satellites have limited life left 😁

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mattwnz

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#2304293 23-Aug-2019 00:17

Linux:

Has it changed? looks the same to me

It doesn't look as fat as it once was. Maybe they are trimming things down as the business shrinks, and the logo reflects this?

Mahon

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#2304294 23-Aug-2019 00:33

networkn:

eracode:
networkn:

Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

Yeah nah it was free - they got the local pre-school kids to do it.

LOL, you don't know much about the marketing world do you? That probably cost them $100K. I don't know who's worse in my eyes.. Someone who would charge that kind of money for it, or those who would pay it.

Cost would be huge to get naming rights for the cake tin.

eracode

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#2304297 23-Aug-2019 02:22

networkn:

eracode:
networkn:

Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

Yeah nah it was free - they got the local pre-school kids to do it.

LOL, you don't know much about the marketing world do you? That probably cost them $100K. I don't know who's worse in my eyes.. Someone who would charge that kind of money for it, or those who would pay it.

Yeah, I do know. 😁 It’s just that it’s always a cliché to trot out that line “any kid could’ve drawn that” or “I would have done it for them for $100” when an organisation spends megabux on marketing/branding/logo.

Interesting that they have dropped the upward-pointing arrow part of the old logo. Is that because it’s no longer appropriate or correct when their subscriber numbers and profit graphs are pointing downward - and/or because they’re no longer aspirational?

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dafman

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#2304325 23-Aug-2019 07:44

networkn:

Of all the things they could be spending their time (let alone their money) on, this seems like it should be pretty low on the priority list :)

I reckon it should be high on their priority list. Sky has done a pretty good job on doggedly destroying their brand and reputation over recent years. The new CEO is showing some promise in trying to resurrect the company, so I can fully understand why he wants to distance the future Sky from it's past.

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