Sky Full App soon?

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tdgeek

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#267866 15-Feb-2020 09:40

The Sky IPTV thread has been closed, so started a new one. A few days ago, an article about the latest resukts

https://www.stuff.co.nz/business/119435637/sky-tvs-halfyear-profit-drops-by-78-but-company-points-to-green-shoots

Included in this is:

Stewart said Sky would unveil an "exciting new streaming platform" later this year that would provide a single place to access its online sports and entertainment programming, which can currently be accessed through several sites including SkySportNow, Neon and SkyGo.

It would appear that finally a full app is coming? SkyGo doesn't include all channels though. It may also mean that its just an aggregator app for those that already subscribe to Sky Satellite (and thus can use Sky Go), and/or Neon and/or SSN. If the latter all that would mean is that we can use one app instead of having to use each app individually, and hence no gain for non subscribers, who would want a full app at a lower price than satellite.

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#2421379 15-Feb-2020 11:51

I might be missing something here - but I would have expected that Sky would adopt a single point of access, via a website or phone apps, to access some or all of their (satellite-delivered) content. This could be used to reach new customers not interested in their satellite-based services, as well as allowing existing customers to access content when away from wherever their satellite decoder is.

The internet is a delivery mechanism that potentially replaces satellite-based delivery. As a delivery mechanism its chief advantage is low cost and its chief disadvantage is that Sky has no control over service delivery quality to those customers.

Instead of viewing the Internet in terms of current service offerings, Sky should be taking a whole-of-business approach to implementing a delivery mechanism that largely did not exist when delivery was based on narrow-casting (on UHF then Satellite). Internet-based delivery potentially allows them to offer customers the ability to pay for as many or as few channels as they want. However this flexibility is also a threat to their business in that satellite-based customers would abandon that service in favour of a much cheaper internet-based delivery option involving far fewer channels. Satellite-based delivery is now old-technology and Sky survives solely on the value of content rights they have (such as for most sports).

Until they they can show that they are making long-term plans that include hard decisions, Sky cannot claim to be going through a transformation, they are simply tweaking what they do now. As rights expire they are vulnerable to loss of content to internet-based competitors such as Spark Sport.

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#2421380 15-Feb-2020 11:56

Life in the old bird yet? Regardless of what it actually turns out to be, it seems like a step in the right direction - and is maybe what they hinted at when they canned the puck idea last year.

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tdgeek

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#2421398 15-Feb-2020 13:13

OldGeek:

I might be missing something here - but I would have expected that Sky would adopt a single point of access, via a website or phone apps, to access some or all of their (satellite-delivered) content. This could be used to reach new customers not interested in their satellite-based services, as well as allowing existing customers to access content when away from wherever their satellite decoder is.

The internet is a delivery mechanism that potentially replaces satellite-based delivery. As a delivery mechanism its chief advantage is low cost and its chief disadvantage is that Sky has no control over service delivery quality to those customers.

Instead of viewing the Internet in terms of current service offerings, Sky should be taking a whole-of-business approach to implementing a delivery mechanism that largely did not exist when delivery was based on narrow-casting (on UHF then Satellite). Internet-based delivery potentially allows them to offer customers the ability to pay for as many or as few channels as they want. However this flexibility is also a threat to their business in that satellite-based customers would abandon that service in favour of a much cheaper internet-based delivery option involving far fewer channels. Satellite-based delivery is now old-technology and Sky survives solely on the value of content rights they have (such as for most sports).

Until they they can show that they are making long-term plans that include hard decisions, Sky cannot claim to be going through a transformation, they are simply tweaking what they do now. As rights expire they are vulnerable to loss of content to internet-based competitors such as Spark Sport.

This has been discussed for years, though. I always felt that Sky Go was an issue as people just borrow logins. If they made it a full app, people just borrow logins. As a full app is super easy to create right now, I'd say the managing that full app for the legit paid subscriber is the problem.

Plus you don't want to supply Sky's content on a Pick N Mix basis. Not unless rights for all of their content is also based on pay per use.

I dont recall they say they are going through a transformation.

nzkc

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#2421404 15-Feb-2020 13:26

tdgeek:

<snip />

Plus you don't want to supply Sky's content on a Pick N Mix basis. Not unless rights for all of their content is also based on pay per use

This is literally what the market has been asking for "stop making me pay for Sky Basic when all I want is Sport" or "I just want a few channels...not all these other ones you make me buy". Their move to consolidate the platforms is overdue. They need to do it to cut the costs. A "buy what you use" approach is where they need to go. I'm sure they'll have "packages" of some sort too.

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#2421408 15-Feb-2020 13:36

nzkc:

tdgeek:

<snip />

Plus you don't want to supply Sky's content on a Pick N Mix basis. Not unless rights for all of their content is also based on pay per use

This is literally what the market has been asking for "stop making me pay for Sky Basic when all I want is Sport" or "I just want a few channels...not all these other ones you make me buy". Their move to consolidate the platforms is overdue. They need to do it to cut the costs. A "buy what you use" approach is where they need to go. I'm sure they'll have "packages" of some sort too.

I find it difficult they they can pay a lump sum for content then have the subscribers saying the episodes cost too much. Take Netflix, you have access to many items, Go to iTunes and you pay up to $7 for a movie and up to $3 for one TV episode.

If there was an ODI on tonight, what would you pay for it?

Say there was a doc on climate change tonight, what would you pay for it?

Or one of those fishing reality shows that you enjoy?

tdgeek

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#2421422 15-Feb-2020 14:47

OldGeek:

I might be missing something here - but I would have expected that Sky would adopt a single point of access, via a website or phone apps, to access some or all of their (satellite-delivered) content. This could be used to reach new customers not interested in their satellite-based services, as well as allowing existing customers to access content when away from wherever their satellite decoder is.

The internet is a delivery mechanism that potentially replaces satellite-based delivery. As a delivery mechanism its chief advantage is low cost and its chief disadvantage is that Sky has no control over service delivery quality to those customers.

Instead of viewing the Internet in terms of current service offerings, Sky should be taking a whole-of-business approach to implementing a delivery mechanism that largely did not exist when delivery was based on narrow-casting (on UHF then Satellite). Internet-based delivery potentially allows them to offer customers the ability to pay for as many or as few channels as they want. However this flexibility is also a threat to their business in that satellite-based customers would abandon that service in favour of a much cheaper internet-based delivery option involving far fewer channels. Satellite-based delivery is now old-technology and Sky survives solely on the value of content rights they have (such as for most sports).

Until they they can show that they are making long-term plans that include hard decisions, Sky cannot claim to be going through a transformation, they are simply tweaking what they do now. As rights expire they are vulnerable to loss of content to internet-based competitors such as Spark Sport.

On reflection, it might be worthwhile to do a PPV per item, even as a trial. Maybe $2 per hour? More for high end content, maybe a bit less for low end. It would need to capture casual viewers, without cannibalising existing subscribers, but the way casual pricing is, as per my iTunes example, Sky subscribers who would generally watch a number of hours would not be affected.

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#2421429 15-Feb-2020 15:26

They are going to need a new delivery system sooner than later, the Optus Satellite they are on can't have a huge amount of life left in it

Spyware

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#2421461 15-Feb-2020 17:41

New sat contract goes from 2021 to 2031, obviously reliant on a working bird being parked in orbit.

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#2421470 15-Feb-2020 17:54

They will be either launching a replacement or refueling D1.

https://www.stuff.co.nz/business/industries/110205036/freeviews-satellite-service-expected-to-be-upgraded-to-highdefinition

tdgeek

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#2421483 15-Feb-2020 19:22

DjShadow:

They are going to need a new delivery system sooner than later, the Optus Satellite they are on can't have a huge amount of life left in it

IIRC its been locked in till 2031

Whats wrong with satellite?

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#2421490 15-Feb-2020 19:32

tdgeek:

DjShadow:

They are going to need a new delivery system sooner than later, the Optus Satellite they are on can't have a huge amount of life left in it

IIRC its been locked in till 2031

Whats wrong with satellite?

It says on satbeams.com the Satellite was launched in 2006 and has a expected life span of 15 years

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tdgeek

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#2421508 15-Feb-2020 20:02

DjShadow:

tdgeek:

DjShadow:

They are going to need a new delivery system sooner than later, the Optus Satellite they are on can't have a huge amount of life left in it

IIRC its been locked in till 2031

Whats wrong with satellite?

It says on satbeams.com the Satellite was launched in 2006 and has a expected life span of 15 years

I do recall that, but Optus signed up till 2031, so its 2031. If the bird needs replacing thats up to them.