Extra ads now being played on sky sport now

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Cala7x

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#317583 27-Oct-2024 19:09

Has any one else using sky sport now, noticed sky or whoever runs there platform are putting extra unskipable ads on during live play

They were adding ads during end of overs during the cricket, checking this against a sky go stream which had no ads being played at this same stage

During the kiwis test on now. They just missed a set of 6 from these ads at the 30th minute mark

Anyone know why we are paying $40-50 a month. for extra ads?

eracode

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#3302202 27-Oct-2024 21:52

Could. Not. Agree. More.

It sucks - just like Sky in general. They are reprehensible.

Sometimes I just sit and think. Other times I just sit.

Senecio

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#3302218 28-Oct-2024 06:49

Someone mentioned that this was one of the reasons why they reduced the backtrack from the TV Guide down from 24hrs to just 6hrs. It made it easier to insert the unstoppable ads.

Caketiger

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#3302700 29-Oct-2024 13:01

If you go back to the planner/EPG and then re-select what you were watching, the ad stops and disappears. But you are right - they are interrupting live play with them.

Apsattv

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#3302948 30-Oct-2024 00:14

Are these embedded in the linear stream, or internet based ? if so can they be logged and blocked with pi-hole and other tools?

demeter23

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#3302956 30-Oct-2024 07:04

I've noticed this and thought it was an isolated issue, clearly not. The idea of placing ads over live sport is literally ridiculous, I'm not sure how they can sit down, think its a good decision and implement it. It clearly is the $$$ and not the viewing experience for viewers.

Imagine getting an ad just as something huge happens in the event you're watching...

eracode

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#3302958 30-Oct-2024 07:20

There are lot of companies and organisations that I dislike - and a lot that I love and respect.

There is not one that I hate more than Sky.

Sometimes I just sit and think. Other times I just sit.

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lachlanw

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#3303026 30-Oct-2024 09:39

Was thinking of signing up for 12 months hopefully with a BF deal, but I think sky have made it clear they want people on boxes.

evnafets

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#3304008 1-Nov-2024 10:32

Sky aren't stupid enough to put ads on during the middle of a live game.

Yes they are shit about a number of things, but that's not one of them.

So here is the deal as I understand it.

The vision

Digital ads are being inserted to replace the ads in the linear video stream.

Up until now, the digital platforms have been getting the same ads as the Set Top Box.
i.e. it was exactly the same video stream for Satellite and Sky Sport Now - with the same ads at the same time (accounting for a slight delay between the two).

The recent change is the ability to 'insert' digital ads into the live stream. Replace the stream content with ads. But they are only doing it to replace ads that are already there.

i.e. instead of seeing the same ad as what is on Sky Sport 1 on Set Top Box, you get a different, digitally sourced ad.
This essentially lets Sky sell the same ad slot twice - once on the Set Top Box, and again for Sky Sport Now.
With the potential to 'customise' the ads per person and show targeted advertising - which commands a lot more value than 'broadcast ads'

That's the goal at least.

But it showed ads over live action. What gives?

The ads are driven by an event/trigger. The video platform gets told when to replace the incoming stream with a set of digital ads. Another signal to jump back. That also lets an operator override an ad and return to the live action if necessary (play resumes earlier than expected or something like that).

It appears there was a wire crossed for two of the channels. Channel 1 was getting the events/triggers for Channel 2, and vice versa.
So channel 1 on satellite went to an ad break - and triggered an ad break channel 2 on the digital stream - over live action.

Oops.

Apparently that has now been rectified.

No unskipabble ads over live sport. Just unstoppable ads over the regular ads.

lachlanw

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#3305472 5-Nov-2024 10:43

Thanks for the update, that makes sense.

richms

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#3305474 5-Nov-2024 10:52

eracode:

There are lot of companies and organisations that I dislike - and a lot that I love and respect.

There is not one that I hate more than Sky.

In a world with wilson parking and Poli that is quite a feat.

Richard rich.ms

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#3306783 8-Nov-2024 08:04

There is an article on businessdesk about this. Sky had its highest ad revenue quarter ever. They grew ad revenue 13% in a broad market that dropped 13.8% Sky grew its share of the TV ad market by 12.6%

The article mentions the squeezebacks and wraparound adverts on SSN, Mcdonalds in the A league games etc. Sounds like this will become the norm.

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old3eyes

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#3306785 8-Nov-2024 08:14

The TV companies love OnDemand streaming as you can't skip the ads but if you record it you can.

Regards,

Old3eyes