Lets hope that Sky follow suit:
Satellite to fire Foxtel to 30 new channels
Article from:

http://www.news.com.au/couriermail/story/0,23739,25920732-8362,00.html
FOXTEL will launch 30 new channels, including 10 high-definition offerings, before the end of the year as part of an overhaul of the pay-TV service.
Foxtel content, product development and delivery executive Patrick Delany yesterday confirmed the new channels would be launched late this year, in addition to a revamped TV guide and free TV and movie downloads for subscribers.
The extra channels will be made possible by a new Optus satellite that spokesman Paul Sheridan yesterday confirmed would launch into the skies off French Guiana on August 22.
Mr Delany said Foxtel had been planning to launch new channels for some time, though he would not confirm their content.
"This is the biggest thing we've launched since digital TV and it is a massive overhaul," he said. "We'll be using six transponders on the satellite, which will deliver 20 new standard-definition channels and 10 new HD channels."
The pay-TV revamp will also include an overhaul of Foxtel's on-screen TV guide, and a bigger addition is due for October when Foxtel launches TV and movie downloads from its website for subscribers.
"We will introduce 400 hours of catch-up TV that you can download to your PC," he said. "It will be included in your package."
Mr Delany said the downloads would also include pay-per-view movies.