"Sky Television has been asked by the International Rugby Board (IRB) to offer 3D coverage of next year’s Rugby World Cup to international broadcasters.
Sky’s host broadcaster contract is likely to be extended in order to cover what the IRB sees as a demand for 3D in international markets.
The technology will not be available to New Zealand viewers however, with standard HD coverage in store for us here due to the expense and limited audience in this country.
As host broadcaster, Sky is in charge of sending out high-definition coverage to international broadcasters as well as providing commentary and other material.
Should the 3D coverage be greenlit, extra cameras and staff would need to be sourced in order to provide it, which would need to be assessed in terms of cost by the IRB.
But the question remains as to whether there is a big enough market worldwide for the 3D coverage with rugby’s potential audience relatively small in the likes of Europe and the US. If it’s only the UK who want 3D pictures then the cost to the BBC and BSky B would be very high.
With the current Football World Cup breaking new ground in terms of global 3D sporting coverage, are the IRB and international broadcasters getting too carried in looking at the Rugby World Cup as a 3D goldmine when its global appeal is significantly smaller than that of football?
Source: NZ Herald"