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Topic # 64725 21-Jul-2010 13:02
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I thought the new TV3 ad for their Monday night movies was pretty familiar (the one with Dai Henwood and "mon-tage".

Turns out this is why:

http://kotaku.com/5591355/sony-commercial-ripped-off

It's a blatant and complete ripoff!  Someone in TV3's ad agency is gonna get hurt real bad... 

PS.  I didn't know which forum to put this in!  Please move to the right one if this isn't it.   

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  Reply # 354469 21-Jul-2010 13:27
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  Reply # 354478 21-Jul-2010 13:50
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Funny how people go offshore to find news that first reported locally... ButtonMasher reported it first and spread like wild fire across internet. http://buttonmasher.co.nz/blog/2010/07/21/kevin-butler-responds-re-tv3-mon-tage/




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  Reply # 354482 21-Jul-2010 14:04
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Dunno if plagiarism would apply here. Are ads subject to IP? The PS3 ad creators would have to prove their idea was completely original...



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  Reply # 354505 21-Jul-2010 15:25
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Well I've never heard of buttonmasher before! So now I do :-)

Also I would imagine that ads will be subject to IP - you can't take someone's idea and run it as your own, surely.

EDIT: It might be about different jurisdictions and all that.  The PS3 ad never ran here, so Sony may not have copyrighted the ad here.   They probably never imagined that some useless (and lazy!) ad agency at the bottom of the world would blatantly copy them.

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  Reply # 354520 21-Jul-2010 16:00
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They stole the ad, people like Sony pay big money to have campaigns like this designed by advertising professionals. Even if the ad's are not shown the concept still belongs to the company that designed it.

TV3 is trying to say it's a homage to the PS3 but the ad was never show here, so it's paying homage to something that most people would not know about, that the view would not see as a homage but as something original.

TV3 failed and they should be taught a lesson that stealing is wrong. They a hippocrates if they don't, look at all the legal notices they have sent out trying to stop EPG distribution.

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  Reply # 354541 21-Jul-2010 16:42
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Seems copyright laws are applicable in this instance. Several US copyright lawsuits are based upon ads being copied. Hershey vs. Mars is a similar situation...

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  Reply # 355183 23-Jul-2010 04:28
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chiefie: Funny how people go offshore to find news that first reported locally... ButtonMasher reported it first and spread like wild fire across internet. http://buttonmasher.co.nz/blog/2010/07/21/kevin-butler-responds-re-tv3-mon-tage/
There is plagiarism in the reporting of the plagiarism.  :P :P




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  Reply # 355199 23-Jul-2010 08:00
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  Reply # 355523 23-Jul-2010 19:12
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WHY on earth would it be gone? legal threats from TV3?? lol




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  Reply # 355564 23-Jul-2010 21:38
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dman:
chiefie: Funny how people go offshore to find news that first reported locally... ButtonMasher reported it first and spread like wild fire across internet. http://buttonmasher.co.nz/blog/2010/07/21/kevin-butler-responds-re-tv3-mon-tage/
There is plagiarism in the reporting of the plagiarism.  :P :P


Looks like with a title change and update created a break in the linkage.

Here's an updated: TV3 Rips Off Kevin Butler.

And couple more updates from ButtomMasher:

TV3 responds to ButtonMasher re: Monday Nights campaign
Kevin Butler Declares Console War on New Zealand




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