iSky launch date

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848westcoast

22 posts

Geek

#70661 28-Oct-2010 12:16

A little birdy told me 18 Nov is the day...

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453 posts

Ultimate Geek

#396791 28-Oct-2010 12:29

3 weeks to go....
didnt they say it is sometime in Oct??? yea it is end of Oct already

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webnation

67 posts

Master Geek

#396919 28-Oct-2010 16:46

JF even said it could be next year...so get finger crossed it may be in Nov...:)

allstarnz

1719 posts

Uber Geek

Trusted

#398571 1-Nov-2010 15:09

Good good, was wondering about this.

If you can be bothered trawling through the Sky report to the board, they outline their rollout phases for iSky

ockel

2031 posts

Uber Geek

#398581 1-Nov-2010 15:26

allstarnz: Good good, was wondering about this.

If you can be bothered trawling through the Sky report to the board, they outline their rollout phases for iSky

Any chance you have a link to the board reports? I've seen the annual reports and presentations but interested in seeing more information.......

Sixth Labour Government - "Vision without Execution is just Hallucination"

allstarnz

1719 posts

Uber Geek

Trusted

#398596 1-Nov-2010 15:40

http://www.skytv.co.nz/Portals/0/data/files/Miscellaneous/SKY_AGM_Presentation_28October2010.pdf

pages 23-28

Phase #4
Delivery to the MY SKY Hard drive

Disappointing this isn't higher up. On demand stuff would be a useful addition earlier on.

ockel

2031 posts

Uber Geek

#398602 1-Nov-2010 15:52

allstarnz: http://www.skytv.co.nz/Portals/0/data/files/Miscellaneous/SKY_AGM_Presentation_28October2010.pdf

pages 23-28

Phase #4
Delivery to the MY SKY Hard drive

Disappointing this isn't higher up. On demand stuff would be a useful addition earlier on.

Both BSkyB and Foxtel started with delivery to the PC. The STB came later in both cases (Foxtel is happening about now).
One could speculate that there is middleware costs for the STB that Sky is reluctant to commit to
or
delivery to the PC overcomes the woeful storage on the STB (imagine how long it would take to chew through that pathetic HDD)
or
that delivering to Sky subscribers through a non-conditional access (and then non-Sky subscribers through the same mechanism) averts a regulatory backlash from using the STB as the primary gateway into the home.....

Sky promised IPTV to the STB when MySky was going to hit 100k units and then 200k units and now it appears more like 300k (or more) units.

I agree that its disappointing

Sixth Labour Government - "Vision without Execution is just Hallucination"

848westcoast

22 posts

Geek

#398607 1-Nov-2010 16:01

I think it's about revenue, delivering to the set-top box isn't going to drive revenue as much as PPV for non-subscribers, so they deliver the options that drive the most revenue in the first instance.

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ockel

2031 posts

Uber Geek

#398960 2-Nov-2010 08:23

848westcoast: I think it's about revenue, delivering to the set-top box isn't going to drive revenue as much as PPV for non-subscribers, so they deliver the options that drive the most revenue in the first instance.

IMHO incremental revenue is going to be pretty minute. Lets say they tap 100,000 homes who watch 1 or 2 episodes per week @ $1.50. Streaming to the PC is an inferior product so it has to be content that is catchup or library. Long form video still hasnt caught on despite Hulu, AppleTV, cable and pay offerings to the PC. Average online video viewing is still only 5mins in duration. So 1 or 2 episodes per week is a reasonable estimate. At 100,000 homes thats saying 16% of the non-Sky homes which is generous. So $13per month per household pre cost. Revenue of $16m for a business turning over $800m pa.

Dont you think that offering catchup TV and longtail TV on the STB would appeal to a new group of non-Sky subscribers? They'd need to add around 1 new subs every 4 months or around 27,000 new subs to get the same revenue outcome. Thats a year's worth of subs without the same sort of launch risk as the previous SkyOnline strategy. On a STB that already has partitioned and pushVOD capability.

Sixth Labour Government - "Vision without Execution is just Hallucination"

Niel

3267 posts

Uber Geek

Trusted

#399016 2-Nov-2010 10:40

It is not just revenue from streaming. Just think about all those adverts they can show you all the time you are watching the stream instead of short commercial breaks. More than 15 years ago I had a free dial-up internet connection which worked only while there was a banner add along the top of your screen (always on top) which you could not get rid of, at a time when dial-up was still expensive. I would not be surprised if Sky will get lots of advertising revenue.

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allstarnz

1719 posts

Uber Geek

Trusted

#399035 2-Nov-2010 11:25

iSky will be used as another tool to get non-subscibers to get the fully Sky service as well I suspect.

tombrownzz

147 posts

Master Geek
Inactive user

#402335 9-Nov-2010 20:45

why don't skytv broadcast all their channels live on isky?

wanghou168

453 posts

Ultimate Geek

#402337 9-Nov-2010 20:49

saw on nbr website today
sky is talking to telecom at the moment
they mentioned the isky launch date, not the exact date, but should be around xmas

http://www.nbr.co.nz/article/telecom-talking-sky-tv-about-isky-partnership-132770

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webnation

67 posts

Master Geek

#402344 9-Nov-2010 20:59

tombrownzz: why don't skytv broadcast all their channels live on isky?

it will cost $$$ copyrights, bandwidth etc etc i guess

Dreamy

251 posts

Ultimate Geek

Trusted

#402348 9-Nov-2010 21:05

wanghou168: sky is talking to telecom at the moment

telecom, if you do offer unmetered isky , i won't be looking for a new isp. hope it happens.

~~Dream.Catcher~~
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wanghou168

453 posts

Ultimate Geek

#402349 9-Nov-2010 21:08

tombrownzz: why don't skytv broadcast all their channels live on isky?

isky development

phase 1: sky customer only
phase 2: open to non-sky customer

there are phase 3 & 4 too, cant rem them

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