Sky spokesperson Kirsty Way is quoted as saying "I don't think it's anything new.... It's nothing out of the ordinary and I don't think ANYONE ( my emphasis added) will be put off." Well you are wrong Ms Way, because I am already 'put out' at the news. Might just be put off whoever advertises in that slot.
Having spent time in the US I can assure you that constant interruption of events such as this can spoil the spectacle. The exception is Superbowl where the halftime ads are specially produced and can be entertaining.
Guess I'll watch the Maori channel for that 90 seconds. And I was looking for an excuse to cancel the sports package between the RWC and the Super15 and I appear to have found it.