[rant on]
Are there really more people interested in hockey and/or golf than football:
http://www.stuff.co.nz/sport/football/6065326/Sky-runs-out-of-channels-for-Phoenix-telecast
An even so, 'running out of channels'?? - couldn't they broadcast it on a non -sports channel for a one-off and maybe skip yet another repeat of Kardashians on E or some wrestling on the Box.
[rant off]