Tivo sales - modest/disappointing or impressive

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ockel

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Topic # 57687 22-Feb-2010 08:41

Telecom claims the sales are modest or disappointing relative to its targets.

Hybrid is impressed and thinks the sales are fantastic.

Perhaps publically releasing the details will allow us to judge whether the product has been a success to date?

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Reply # 300905 22-Feb-2010 08:52

How so? What would you consider "a success"? Clearly Telecom and Hybrid have differing opinions on what that is. What would make your opinion better than theirs?

ockel

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Reply # 300906 22-Feb-2010 09:06

Sky added ~6700 MySkyHD subs per month for the 6mths to Dec - with people paying a subscription for PVR capability.
Freeview sold 9,000 receivers per month (of which 7,000 were HD) - although we dont know how many were PVR's.

At least we get to judge how well these devices are being received. In both cases the media comments on whether these results are good or bad - they express their opinion and we determine ours (coloured with some hyperbole from the journos).

We continue to have "arm-waving" but no facts from Tivo. Why shouldnt we each form our own opinions for a device so topically discussed within these forums?

SepticSceptic

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Reply # 305326 8-Mar-2010 09:49

Approx 2000 sales to date - yeah, really impressive. Not !

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10630444

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freitasm

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Reply # 305332 8-Mar-2010 10:00

If they decided to change approaces and sell TiVo in consumer stores - Noel Lemmings, Dick Smith, JB, etc, they might stand a chance. Otherwise that won't do.

People go to Telecom stores to buy phones, not content appliances.

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SepticSceptic

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Reply # 305338 8-Mar-2010 10:10

And the crazy idea that you need a Telecom Broadband plan to D/L non-metered content. And that content, CASPA, seems to be a bit, ughhh ... and no Sky access, irrespective of whatever commercial stoush between the two, there is just no compelling reason to use a Tivo, at this stage, for most consumers.

My thoughts are no longer my own and is probably representative of our media-controlled government

freitasm

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Reply # 305341 8-Mar-2010 10:14

I don't mind no Sky access. But having no Caspa if not using a Telecom broadband account is silly.

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SepticSceptic

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Reply # 305357 8-Mar-2010 10:42

Will be interesting to see if Tivo will come unbundled from Telecom soon - I wonder what ISP offerings will be down the line, or if they still tie into Telecom exclusively for the CASPA content.
Sky for me, primarily for the doco channels 70 - 73. The universe series is pretty spectacular, but not something that would appeal to the general public. There is SFA on FTA TV that appeals. But each to their own.

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Reply # 305363 8-Mar-2010 10:51

SepticSceptic: And the crazy idea that you need a Telecom Broadband plan to D/L non-metered content. And that content, CASPA, seems to be a bit, ughhh ... and no Sky access, irrespective of whatever commercial stoush between the two, there is just no compelling reason to use a Tivo, at this stage, for most consumers.

The Sky issue is a moot point. Tivo is a DVB-T box designed for Freeview. It is and has never been marketed as a solution for Sky. Two totally products aimed at two totally different markets.

Sales of other Freeview PVR's on the market are going very well so there is a compelling case there for people to be considering or buying a Tivo as it offers functionality that other Freeview PVR's don't have like the ability to easily transfer content. There is just no hope while it's sold only in Telecom stores and marketed at people who have Telecom connections.

cafeg

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Reply # 305389 8-Mar-2010 12:18

They need something to attract people to buy them such as content.
The stuff that is on caspa is a waste of time and the price of Caspar is too expensive @ $6.95 a movie. Most of the movies on there are older tan the ones in the video stores.
Unique content you can't get anywhere else in nz would attract!
I notice on the states TiVo box you can download and view YouTube and rent blockbuster movies, but in nz and oz there is none of this.
Pay per view of sports or such could be an attraction as well or even some of the programs from USA they play on TiVo ?
Right now it's just basically a freeview PVR as has been said earlier ...

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Reply # 305390 8-Mar-2010 12:29

TVNZ should be screaming at Hybrid to get these boxes in High street stores, as they watch their $10 million investment trickle away....

old3eyes

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Reply # 305398 8-Mar-2010 12:45

wellygary: TVNZ should be screaming at Hybrid to get these boxes in High street stores, as they watch their $10 million investment trickle away....

That's true but on the other hand TVNZ is propping up Sky's bottom line with "Heartland" only on Sky no Freeview. You would think that if they wanted people to buy more TiVos then you would expect them to supply content..

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Old3eyes

cafeg

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Reply # 305414 8-Mar-2010 13:53

So would sky be paying tvnz for heartland ?

cafeg

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Reply # 305415 8-Mar-2010 13:56

And could they screen heartland only to TiVo without freeview ?
If they could there is one bit of unique content to get people to buy a TiVo

freitasm

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Reply # 305712 9-Mar-2010 16:26

Hybrid TV will have to change things very soon. TiVo posted US$10 millions loss in the U.S. today. I don't think they will have much interest to keep working outside the U.S. if the market is too small or not growing quickly.

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sbiddle

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Reply # 305722 9-Mar-2010 17:11

A $10 million loss is peanuts - they potentially won $300+ million in a court case against Dish Network a few days ago.

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