I just came across a useful and very pertinent lesson for those choosing a name for future Internet related endeavors

I got a suggestion email from twitter as to "how to improve things"

one of the suggestions was the use of the hash-tag as an identifier for business

Out of interest (and because i was doing my morning troll of trade me) I put in #trademe

The response was a lot of people who were suggesting a swap of job , position etc a "trademe"

So when choosing that name there is one more criteria you need to address what the hash-tag will return!