sbiddle: When you say you're the "first broadband comparison website launching January 2016" I assume you mean you'll be the first to launch a new website offering this very functionality in 2016? Because you're certainly not the first to offer the service.
telme was the first and received Commerce Commission funding to make it a truly impartial service. The site relauch is apparently going to happen early Dec (last I heard) as Consumer couldn't afford to fully fund the site as it was due to the resources required to keep it up to date and relevant.
Out of curiosity do all the company logos you're using on your site endorse the product and site?
What would you think is a better tag line? could be… Thanks for the feedback, we can definitely see merit on what you the issues raised on the tag line.
We would like to be as accurate as possible but also not try to sell ourselves short in the service we are providing. Do you have a suggestion on a tagline we could use, that sits well with (hopefully ) a user of our service like you?
We do know about TelMe and actually went and spoke to the people who launched/made it. We also found out why it was not successful.
From these lessons learned, we are trying not to make the same mistakes.
Regarding your last question, can you please elaborate more?