Hi Guys

I work in a media agency in Auckland (we manage media budgets for several large companies) and I have a concept that I'd like to get feedback from the community on to gauge interest and get opinions on. So here it is.

Assuming the inventors, developers and tinkerers of the world need funds to get their projects off the ground, a potential source of finance that has not yet been explored is from advertisers.  Advertisers are seeking innovation in their advertising and technology is more and more what drives this. Plus there is the need to deliver more relevant and entertaining advertising to consumers. To me there seems to be a synergy because you conceivably have what they need in terms of innovation and they have what you need being money and exposure.

So I have an idea to try and connect your projects with advertisers which is to present them to clients and if they are interested then a partnership could be discussed. I do not envisage it including ownership of IP or equity (altho it could lead to that?) but more a 'rental' type arrangement.

Now these projects would need to be in a completed, tested, ready to go-to-market state, not ideas or half-formed ones (this ain't venture capital but think of it as a foot up which could lead to VC). It could be a gadget, a web or mobile app/site, software or service etc. The project should focus on one of 2 key areas. It's either innovative, zany and will get attention (advertising campaigns) and/or it's innovative and it makes their business operate smarter (business development). What are your thoughts and opinions?

Cheers

Michael