tweake:its just acetone which you probably have at home already. it helps clean the plastic as well so you don't get failed joins.
Isn't it a cocktail of other carcinogens as well, and it's meant to pre-soften the plastic so the PVC cement forms a better bond? The description I got was that you apply the primer first and then follow up with PVC cement within a minute or two before the plastic re-hardens.
Again, E&OE because it was a while back.