Eva888: What strikes me about pricing and all these plans that require you to shift your usage is it’s just another thing the consumer has to worry about for an essential you pay for and which we can’t survive without. It puts the onus on the paying consumers to 'work' to get themselves a discount...if they can be bothered and which is probably what these power companies rely on.
I don't see a problem with companies offering these plans. The whole incentive is to shift power usage off the morning and evening peaks. By doing this we can rely more on renewal energies and not have to fire up dirty stations like Huntly to meet peak demands.
If it costs you the same to run your dryer at dinner time, as it does at 2am why would you change your habits. If you're rewarded by doing your drying in the night by cheaper rates off peak, you get the savings.
No company is taking away the standard plans with fixed $/kWh at all hours of the day.